Your pathway to making $80K/year working part-time as a designer
You’re being told bad advice. They say “post more, niche down, improve your skills…THEN you will attract better clients with bigger budgets.”
It seems like the intuitive thing to do. Start a business, define your services, work on your portfolio then start posting. The clients will come.
Why is it then that the vast majority of independent designers and creators (roughly 50% to 88%) are stuck earning under $5,000 per month?
After being a brand designer for over 12 years now, I can tell confidently tell you that it’s not because of your talent.
Most designers were never taught how to run a business. In fact, you’ve been taught the opposite of what works…that a strong portfolio is enough to make it.
That is what this workshop is designed to solve.
My name is Jenna and I started my design business in 2015. It was just me doing it all and there was no roadmap to follow. I have been through ALL of the highs and lows of undercharging, spending hours on a post that does nothing and reaches no one and having exciting opportunities blow up in my face. There was even a time I went back to working for someone else because it was too much to keep going. Fast forward to now and I have a thriving branding business that generates 3-5 high value leads every week that pays $10K per project (on the low end).
In hindsight I can see so clearly what wasn’t working before – I knew how to design, I was creative, and clients liked me but I didn’t know how to translate those skills into a business. I thought if I could just add more services, get better, and post more, that that would do it but I was missing the business half of the equation and that cost me years of frustration, fumbling around and tens of thousands of dollars. My mission now is to close the gap between design skills and business know-how for other people. I’m still someone who’s “in it,” I’m still fully running my design business today and my belief is that the designer community needs more “on the ground” training from someone still doing the thing.
Here’s my promise. Come to the workshop, it’s free. And by the end you’ll have:
01
The 4-steps you need to master to see real momentum happen in your design business. This is not generic business advice, these are the 4 principles that work for creative businesses specifically.
02
Clarity on why your current pricing isn’t working and how it is holding you back in more ways than just the obvious. This will answer the age old question of “what should I be charging?”
03
A pathway to make $80K/year as a designer working part-time and how you are going to do it without the stress of wondering “how to get clients” or “how to charge more”
Fast forward 5 years and my business looks drastically different than it did before.
Independent designer → Team of 8
$30K revenue years → $400K+ revenue years
40 hour weeks → 20 hour weeks
1-2 inquiries per month → 3-5 inquiries per week
$2K project average → $10K project (low end)
Low budget clients → Premium dream clients
And it all came from understanding and mastering the 4 P’s which is exactly what I teach you in the Expensive on Purpose workshop. It is so much more than just “charging more,” it is purposefully taking control of the outcome of your business by working on the right things that actually move the needle.
Live via Zoom on September 17th at 9:30am PT / 12:30 ET
(recording will be sent after)
